- A non-profit international volunteer organization that takes elderly and less abled citizens out for free bike rides in specialized bikes called trishaws
- Established in 2012 in Denmark and now represented worldwide in 50 countries
- There are almost 50 chapters in Canada, over 1500 trishaws
- Cranbrook, Nelson and Invermere all have chapters
This is should be a prospective customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.