What is it?

  • A non-profit international volunteer organization that takes elderly and less abled citizens out for free bike rides in specialized bikes called trishaws
  • Established in 2012 in Denmark and now represented worldwide in 50 countries
  • There are almost 50 chapters in Canada, over 1500 trishaws
  • Cranbrook, Nelson and Invermere all have chapters

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5 Guiding Principles

  • Generosity
  • Slowness
  • Storytelling
  • Relationships
  • Without Age
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  • Launch of program in 2019 was followed by a Covid shutdown for training.
  • 2 Trishaws are in Fernie ready to be taken out after training

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Your Main Message

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Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.

Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you’d be awesome to do business with.

Next Steps…

This is should be a prospective customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.